Societal challenges such as climate change, land subsidence, CO2 emissions and the scarcity of fossil fuels require new, sustainable solutions. The call for a more biobased and circular society and economy is becoming ever greater and increasingly necessary.

But what does a biobased future look like and how are we going to get there?

Biobased Creations by New Heroes are experimental projects that model existing and future possibilities and celebrate the wonderful beauty and impact of biobased materials in a circular society. Our storytelling installations, exhibitions, lectures and programs function as ongoing research and discussion pieces, also exhibiting the unknowns, the sticking points, the question marks. With our creations we want to redirect the sustainability conversation from “is this possible?” towards “how are we going to do this together?” Join us to imagine new value chains and rethink: what has and deserves real value?