A Labour of Love

The Growing Pavilion at World Design Capital Lille

World-renowned trend forecaster Lidewij Edelkoort invited The Growing Pavilion to her exhibition La manufacture, a labour of love for World Design Capital Lille. We custom-built a slice of the pavilion to fit into the exhibition and paired it with designer Diana Schrerer’s grassroot dress. 

A Labour of Love explores the way a new generation of designers is experimenting with materials and manufacturing processes. The past decade has seen a turning point in our relationship with materials, from design to manufacturing, with materials gradually reclaiming their central role in the creative process and beginning to dictate form rather than simply adapt to it.

The exhibition draws on the so-called ​“neo-materialist” movement, which reasserts the centuries-old beliefs that materials have their own force and exude an energy that people can genuinely feel. It explores the power of materials, which use the sense of touch to convey emotion and energy.